Hallagan Consulting

  1. The goal of menu engineering is to plot the performance of your menu items on an XY graph so that you measure their success and take intelligent action. The chapter explains in detail how this is done. Many software companies have their own versions of this.
    1. For multiple concepts within an operation, do menu engineering on each one. This should be looked at daily (at the very least, weekly).
      1. For management with multiple operations, your dashboard should be able to compare like business units to each other.